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How to avoid scams that are created by AI

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The red flags that were once telltale signs of internet scams have mostly vanished, thanks to generative artificial intelligence.

The red flags that were once telltale signs of internet scams have mostly vanished, thanks to generative artificial intelligence.

ILLUSTRATION: DEREK ABELLA/NYTIMES

Brian X. Chen

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Low-cost chatbots, image generators and voice-cloning tools make it simple for criminals to produce pristine copy, create seemingly legitimate websites and even replicate identities.

AI-powered internet scams have become so convincing that I confess I almost fell for one. While mindlessly scrolling through TikTok videos, I came across an advertisement for a pair of Hoka sneakers marked 80 per cent off. When I tapped on it, a website loaded that looked like an authentic clearance outlet for the shoe brand.

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